While online advertisements can do wonders for your marketing campaign, the latest digital mobile billboard research shows that this form of OOH advertising can also drive consumers to take action. We’re not saying you should totally disregard all your online marketing strategies, however, we all know it’s good practice to have multi-prong approach so the more places you can reach your audience the better.
If you’ve been on the digital mobile billboard fence for a while, perhaps the latest research conducted by the outdoor Advertising Association of America and Nielson will change your mind. Let’s take a closer look at what they discovered about digital mobile billboards and why they should be part of your next marketing campaign strategy.
The OAAA and Nielsen collected more than 450 surveys about digital mobile billboards in the United States from Americans who were 16-years-old and older in the top 30 markets in the country from February 24 to March 4, 2020.
The results of the digital mobile billboards survey included the following:
This statistic underscores the direct influence and substantial impact of digital mobile billboards in engaging consumers and driving interactive and measurable consumer behavior in the digital age.
To understand why consumers are so driven to take action after seeing a digital mobile billboard, let’s dive into some of the features:
Our team at Can’t Miss Us stands as your secret weapon for executing highly effective marketing campaigns. With experience working alongside major brands. We bring a wealth of expertise and innovative strategies to the table. Our proficiency in harnessing the power of digital mobile billboards is unmatched, ensuring your message not only reaches but resonates with your target audience.
If you’re ready to leverage the dynamic potential of digital mobile billboards in your next marketing venture, don’t hesitate to reach out. Contact Can’t Miss Us today to explore how we can transform your advertising strategy and drive unparalleled engagement and results. Let’s make your brand unmissable!
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