Trade shows are one of the most notable avenues used by brands to market their products and services and create awareness. It’s a great move for businesses who want to gain exposure without having to break their bank. Also, trade shows enable businesses to project themselves towards prospective clients who are getting pulled into different directions by the big sharks in the tank, aka the competitors.
With so much tension present in a convention center closing in on clients and businesses alike, it is very natural to feel overwhelmed and pressured to get things right. Brands have to take many things into account. The time and amount invested in booth space, buntings, and brochures to name a few, businesses have to ensure they receive a maximum return on investment.
After all, all this spending has to garner an influx of customers towards their business right? So how can a business become the talk of the town while at a trade show? Let’s look down below at the ways a business can capture much consumer attention possible towards their business:
1. If you are going to invest, invest in an immaculate display
Trade shows are all about flaunting what you got. All the competitors in the market will be bringing out the guns with their superbly designed displays and sweep their clients off of their feet. Having said that, brands then need to kick up their display game up a notch and win the hearts of their customers with big and beautiful displays.
Also to keep in mind, big and flashy displays give off the vibe that you have invested in your brand and have put a considerable amount of effort into your marketing budget. This alone will project your brand as a brand that values not only itself but also its consumers by giving them what they like.
This is where Cant Miss US comes into action with their mobile LED billboards. They cater brands to display their marketing content towards a moving public through the town with their innovative and high-resolution trucks, vans and trawlers. This is great for businesses that want to capture the attention of their clients outside the trade show while they work their magic inside
2. Make a video about your brand
Trade shows are brutal in reality no matter how fun and games they might appear from above. There is not only intense competition between businesses; there is a constant fear of losing your clients to your rivals too. With all this going on, many businesses lose focus on what’s important; captivating their audience’s attention through visual assets like videos about their company or their latest product launches.
Playing creatively designed videos on a shuffle will give your brand an upper hand over its less-creatively inspired rivals. It will also leave a lasting first impression on your clients and give them a good feeling about your brand overall.
3. Use a unique design to stand out
As you may have noticed by now, design is quite a big deal in marketing your brand – especially when your competitors are lurking around in trade shows, eyeing on what you have to offer. The plus point is, the design never fails to impress – unless it is a bad one of course.
At trade shows and exhibitions, brands must bring their designs in synergy with one another to project a powerful visual impact on their audience. This means investing in creatively-designed booth stands, mascots, banners, contact cards, free samples, eye-catching merchandise, and the likes. Essentially, anything to stand out from your competitors and give an unforgettable experience to the attendees.
A great example to give a memorable experience to your attendees is by playing live games with them at your trade show. Engage with them in a way that is both informative and entertaining by conducting various fun games such as cross bow shoot, bowling, or a balloon and dart game to keep them hooked. Then when you have grasped their attention, you may proceed with passing your company’s flyers and cards as a thank you note for their participation.